The 20 Most Valuable Brands in the World
Over the last several decades, the global marketplace has erupted with big brands delivering not only a quality product, but also a unique experience to their consumers. This new consumer culture creates highly interactive relationships between consumers and brands, and significant action on Wall Street.
To compile this list, the global research agency Millward Brown analyzed the economic and competitive dynamics that influence the value of a brand name. The result -- BrandZ Top 100 Most Valuable Global Brands -- ranks the brand value of top consumer names in the world.
Once each brand's value is determined and converted into US dollars (if needed), a final metric of "% Brand Value Change -- 2010 vs. 2011" is calculated. What we are left with is a new king of consumer-facing brands, worth a staggering $153.2 billion.