Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail
Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail

Paris Hilton Stock Index

What it is:

The Paris Hilton Stock Index is a list of companies that benefit from the actions of and associations with Paris Hilton.

How it works (Example):

The index contains the following stocks:

Perfumania Holidings (NYSE: PERF) which manufactures her perfume line.
News Corporation (NYSE: NWS), which owns her reality TV show The Simple Life
Time Warner (NYSE: TWX), which broadcast her famous interview with Larry King after her jail release
Daimler AG (NASDAQ: XETRA) , which makes Mercedes-Benz cars.
Carl Karcher Restaurants (NYSE: CKR), which owns the Carl's Jr. chain for which Hilton is a spokesperson
Amazon.com (NYSE: AMZN), which manages Hilton's jewelry line
CBS Corporation (NYSE: CBS), which, through its Simon & Schuster arm, publishes her book
Guess, Inc. (NYSE: GES), which manufactures clothing for which Hilton is a spokesperson

Why it Matters:

Paris Hilton is an heir to Conrad Hilton's famous fortune from the Hilton hotel chain. Her affluence, documented through television shows, press reports, and other means, has attracted a league of followers and interested fans. Accordingly, many people see and acquire the items she may be photographed wearing or using, giving a boost to those companies.