Gross Profit

What it is:

Gross profit is a required income statement entry that reflects total revenue minus cost of goods sold (COGS).  Gross profit is a company's profit before operating expenses, interest payments and taxes. Gross profit is also known as gross margin.

How it works/Example:

Here's a modified income statement of a large technology company.  As you can see, gross profit is the preliminary measure of profitability before operating income and net income.

Why it Matters:

Gross profit is important because it reflects the core profitability of a company before overhead costs, and it illustrates the financial success of a product or service. 

Gross profit is used to calculate gross profit margin which is calculated by simply dividing gross profit by total revenue (gross profit / total revenue). Calculating gross profit margin allows you to compare similar companies to each other and to the industry as a whole to determine relative profitability.

Companies with higher gross profit margins have a competitive edge over rivals, whether because they can charge a higher price for good/services (as reflected in higher revenues) or because they pay less for direct costs (as reflected in lower costs of goods sold).

Analysts are constantly asking themselves, "Why can some industries maintain profit margins that are so much higher than others?"  The answer lies with Porter's Five Forces, a classic business framework for discovering which firms will outperform the competition. To learn more, click here to learn about Using Porter's Five Forces to Lock In Long-Term Profits.

Best execution refers to the imperative that a broker, market maker, or other agent acting on behalf of an investor is obligated to execute the investor's order in a way that is most advantageous to the investor rather than the agent.