Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail
Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail

Rainmaker

What it is:

A rainmaker is a successful salesperson or other individual who generates significant revenue for a company.

How it works (Example):

Let's say John Doe is a salesman for Company XYZ. He has a lead on a potential customer, Company ABC, which he has been cultivating for six months. John's sales methods involve calling on potential customers at certain times, providing product information in a certain format, and making sure to form a bond with the right vice presidents. He also has significant travel and entertainment expenses to wine and dine potential clients. As a result of these methods and planning, John's sales numbers are twice that of the other salespeople in the organization, and he brought in 20% of Company XYZ's revenue last year. John is a rainmaker.

Why it Matters:

Rainmakers are valuable employees. They often make much more than other employees, both because they receive a percentage of their sales in commissions and because their companies want to keep them around.

Being a rainmaker means being willing to work long hours, dealing with a lot of rejection, being persistent, being educated and being a leader.