What it is:
Capital decay occurs when a company'ssuffers due to its use of old technology or processes.
How it works (Example):
Let's say John Doean ice cream stand. He buys a basic register at the office supply store and decides to operate on a cash-only . John pours $200,000 into building his stand.
Customers start to arrive at the beginning of summer. The ice cream is delicious and the location is perfect, but once they see John's "cash only" sign, they go elsewhere so they can use their cards, cards and electronic wallets. John's suffer as a result. He experiences capital decay.
Why it Matters:
John's example is simplistic, but the results are common for many companies -- invest in one type of technology only to find something new and better nextthat requires a complete retrofit just to keep up competitively. As you can see, capital decay costs companies to get the latest technology, but it may be necessary in order to attract and process customers and information.