Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail
Investing Answers Building and Protecting Your Wealth through Education Publisher of The Next Banks That Could Fail

Big Blue

What it is:

"Big Blue" is a nickname for IBM.

How it works (Example):

According to IBM, the name "came about organically" and has no single source. The company says the first official reference to the company as Big Blue was in a BusinessWeek article published on June 8, 1981. The article states that the nickname came from "the pervasiveness of IBM's blue computers."

Why it Matters:

Like any other industry, the finance world has its own slang and colorful language.